About
Since 2012, Insight Advantage has been selected to work with a wide range of brands spanning multiple sectors including FMCG, retail (online & in-store), financial services, media & broadcasting, motoring, entertainment & music, residential property, B2B publishing, B2B trade shows & conferences, media agencies, PR agencies and even other research businesses.
From start-up businesses through to multi-national brands, clients value Insight Advantage's approach to their business challenges.
Andrew Smith, Founder & Lead Researcher
With over 25 years of quantitative and qualitative research experience, Andrew founded Insight Advantage in 2012.
Prior to establishing Insight Advantage, Andrew headed insight and data teams focused on digital brands, culminating in a position
as Research Director at
the Digital Property Group,
a division on A&N Media
and DMGT.
Andrew is a Certified Member of the Market Research Society (MRS)
and actively involved in the MRS Mentoring Scheme.
Access to senior researchers and expertise
Given Andrew's experience working across both client and agency sectors, we
are able to call on a
wealth of expertise and research tools to tackle B2C or B2B projects.
Andrew takes the lead
on all projects, ensuring
that clients have access to
an experienced research
and data professional throughout the lifetime of their project, not just at
the pitch meeting!
Insight Advantage Ltd is registered as a data controller with the Information
Commissioner's Office (ICO).
Independent, flexible and bespoke research solutions
As an independent agency,
Insight Advantage is not
obliged to promote any specific templated approaches. Each research project is bespoke, utilising
a broad range of quantitative and qualitative research approaches and tools.
Placing consumers, clients and market dynamics at the heart of any project, our approach is always flexible,
is not restricted to normal office hours and can even evolve as insights are uncovered.